Cheryl Stixx Posted July 14 Posted July 14 Pretty Stixx Promises Transparency, Soft Power, and a New Era WhereCulture · July 14, 2025 Cheryl Stixx’s beauty brand Pretty Stixx™ has posted an open letter outlining a major shift in direction. Known for the controversial Anointed™ Lip Kits and SlimStixx™ gummies, the brand confirms it has removed all appetite-suppressing ingredients and is moving forward with a renewed focus on empowerment, transparency, and care. SlimStixx™ will remain as beauty supplements for skin and hair, and while still early in development, a new skincare line and OCW collabs are already in the works. “I didn’t start this brand to make girls disappear—I started it to make us impossible to ignore,” the letter reads. The full statement is below: AN OPEN LETTER FROM PRETTY STIXX™ To our beloved StixxStars, We started Pretty Stixx™ with a dream: to bottle a little piece of that over-the-top, rhinestone-stained, late-night-in-Vegas kind of magic and send it home with you. From the very first Anointed™ Lip Kit to the scandalous rise (and minor fall) of SlimStixx™, this brand has always been our glitter-soaked love letter to glam, confidence, and every StixxStar who ever felt too much. But lately, we’ve been listening. Like—really listening. After months of conversations with women’s groups, wellness advocates, medical professionals, and brilliant, sharp-as-nails thinkers from our own community, we realized something: parts of Pretty Stixx were sending the wrong message. We wanted you to feel powerful. We didn’t want you to feel smaller. So today, we’re announcing a major shift in our brand values: Effective immediately, all appetite suppressant ingredients have been removed from every Pretty Stixx™ product. We will no longer formulate or promote hunger control as a path to self-expression. Because StixxStars don’t need to disappear to be divine. You deserve to take up space, to nourish yourselves, to sparkle exactly as you are. “I didn’t start this brand to make girls disappear—I started it to make us impossible to ignore.” —Cheryl Stixx We’re also committing to a new era of radical transparency. That means being honest about where we are now and where we still want to go. For example: we’re not claiming to be a full “clean beauty” brand—yet. We understand how serious that commitment is, and we won’t use language we can’t stand behind 100%. When the day comes that we meet that standard, you’ll be the first to know. Here’s what we’re working on behind the scenes: ✨ A future skincare line in development—centered on glow, ritual, and radical softness ✨ Plans for collaborations with other women of OCW, to spotlight new voices and share the glam ✨ A reimagining of our iconic Anointed™ Lip Kits—remixed, reformulated, and in progress We’re still messy. Still bold. Still wearing heels in the grocery store. But we’re also listening. And we’re not afraid to change. Thank you for calling us in. Stixx Up! —Pretty Stixx™ 1
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