Jay, yes it was. How do you think my first impressions of people were formed? Just because you might not have been privey to it, doesn't mean it wasn't happening.
...and as far as how being too big fits in, the bigger we get, the less bullshit we put up with. Think of it this way.....big corporations are impersonal where a mom and pop store is all about the personal touch. OCW is too big to give that 'personal touch' anymore.