The player / character make the title important, not the other way around. I think that's a mind set that is lost on newer people, and even some veterans. Pugh says the Lightweight title is the world championship for smaller guys, and that is exactly why he is the right person to be the Champion for that division.
The TV title ended up being what it is now because from day one, that's all that mattered to DB and Madison. It's all that mattered to me. They felt their belt was more important than every other title, and held it to a higher standard at the risk of getting some eye rolls. It went from being a 'story title' to a title that people have played me legit to take it away. The record for most defenses in ocw history came from the Hardcore title, during Parker's reign i believe. Something i'm currently trying to surpass. When Majin and Parker were HC Champions, the title mattered. The champions that came after caused it to mean less and less over the years.
Majin gave me a bit of advice when i was feeling meh about how people shat on the TV title.
"A title reign is what you make of it."
I said the same to Ding's handler, and they are making the most of it. The HC title match was one of the better matches of the Devil's Night ppv. Keep in mind, the current Hardcore Champion is main eventing Riot 'and' Turmoil right now and is on the fast track to being a ocw star.
Regardless of what anyone writes or says to me on Discord, The Turmoil Title is on equal footing with the OCW title for as long as I have it, because of DB. Just as the TV is on equal standing with the NA for as long as DB has it. It is on the Champions after Dennis Black to keep it that way.
The character makes the title matter, not the other way around.