I don't really see why people moan about alts, they give additional characters were needed, I can see the problem if they're being booked ahead of other people simply because of who their main character is though.
For instance, I had a lot of fun playing Ashley Barker, he had more of a character than Jacob Trance and was a nice way for me to interact with rookies pressure free, and try and help them get to grips with the OCW style. I didn't go out to win as Barker, I went out to have a good match.